ENERGY STAR/Energy Efficiency

Cadmus is the primary marketing and media support team for the U.S. EPA’s ENERGY STAR program, which promotes the use of energy-efficient products by businesses and consumers. We are continuing to transform the ENERGY STAR program into the most trusted source for energy efficiency, and we are moving the brand beyond awareness to understanding – the next step in transforming the market and changing end-user behavior. Cadmus is committed to energy market transformation and has  personnel who:

• Define target markets and tailor market interventions and outreach activities to them
• Evaluate program activities and present program information that responds directly to EPA’s goals, helping to justify costs and refine strategies
• Organize partnerships, develop media plans and national campaigns, and identify new and emerging media vehicles and techniques
• Provide technical, financial, public relations, environmental, and benchmarking support.

We also work with regional energy efficiency alliances and initiatives on market transformation initiatives.