Market Research
Market research is the basis of all advertising activities, from developing branding strategies to creating materials to deciding where to place those materials.
Cadmus manages, conducts, and analyzes the results of market research. We also develop and implement marketing and branding strategies based on the insights gained from that research.
For example, our market research capabilities enabled the U.S. EPA’s ENERGY STAR® program to:
- Segment the market for energy-efficient products based on characteristics related to energy consumption
- Target the market by defining criteria for favorable sales opportunities
- Position the market offering by helping marketers define the value delivered by the product and by differentiating it from competing products.
We also conduct the necessary research so EPA can strategically monitor ENERGY STAR messaging in the media and partners’ use of:
- The ENERGY STAR label in print and Internet advertisements
- Key ENERGY STAR messages during product promotions.
Our market research is credible, reliable, relevant, and cost effective because our lead evaluators:
- Are independent from our marketing, advertising, and public relations teams
- Have specialized knowledge of our clients’ market transformation needs.