Social Marketing and Market Transformation

Social marketing uses traditional marketing techniques to change consumers’ attitudes and behaviors on issues important to society as a whole. Policymakers increasingly rely on social marketing principles as they turn to innovative, voluntary programs to help protect public health and the environment. The success of these programs depends on well-planned, clear, targeted communications, as well as on establishing effective partnerships between the public sector, the private sector, and the general public.

Cadmus provides comprehensive public education and social marketing services to the U.S. Environmental Protection Agency’s (EPA's) ENERGY STAR® program, to electric utilities and utility consortiums, to other public and private organizations that promote energy efficiency market transformation.

Our team comprises more than 50 marketing and public relations specialists, policy analysts, program evaluators, writers and editors, and artists and designers who provide comprehensive services in:

• Market research
• Strategic planning
• Account management
• Risk communication
• Public and media relations
• Creative solutions
• Communications effectiveness research