Cadmus wins rebid of regional ENERGY STAR consumer products and lighting initiative marketing contract

For Immediate Release
For additional information, contact:
Melissa Saunders
The Cadmus Group, Inc.
757-897-6268
melissa.saunders@cadmusgroup.com

March 22, 2011 – Cadmus will continue to provide marketing, communications and public relations services to Massachusetts and Rhode Island programs that promote the residential use of ENERGY STAR qualified appliances, electronics and lighting under a recently awarded contract.

The incumbent for eight of the past 10 years, Cadmus presented a ready-to-launch strategic marketing plan with no gaps or lags in activity. The plan included new retail partnership promotions, community outreach and an in-depth focus on outreach to ethnic communities.

The contract period runs until February 28, 2013, with an option for a third year. Annual revenues are expected to be at least $1.7 million.

Joining Cadmus on this project for electric utilities and energy-efficiency service providers are subcontractors Marketing Drive LLC, Wedu and Pottery Ruiz.

About The Cadmus Group, Inc.

Cadmus (http://www.cadmusgroup.com) helps government, non-profit and corporate clients address critical challenges in the environmental and energy sectors. We provide an array of research and analytical services in the United States and abroad, specializing in solving complex problems that demand innovative, multidisciplinary thinking. Our major service areas are Water, Energy Services, Social Marketing and Market Transformation, Health Policy and Communications, Green Building, International Development and Strategic Environmental Consulting.

Our staff includes scientists; engineers; statisticians; economists; MBAs; marketing, public relations and communications professionals; attorneys; information technology specialists; and public policy analysts. Many of our senior consultants are nationally recognized experts in their fields, and several serve on high-level U.S. government science advisory boards.