For Immediate Release
For Additional Information, contact:
Melissa Saunders
The Cadmus Group, Inc.
757.897.6268
msaunders@cadmusgroup.com
Cadmus Expands Marketing and Public Relations Staff
Accomplished Industry Veterans Increase Corporate CapabilitiesWatertown, Mass., September 20, 2006 — The Cadmus Group, Inc., a leading energy and environmental consulting firm, today announced three distinguished public relations and marketing professionals have joined its staff to work on projects related to the U.S. EPA ENERGY STAR program. They will work in Cadmus’ Arlington, Virginia, office.
Terri Kaufman has 20 years’ experience in strategic communications. She has developed and directed national public education and marketing campaigns for nonprofit organizations and the federal government. These campaigns include the Department of Health and Human Services’ Girl Power! Campaign, National School Backpack Awareness Day, and the American Association of Retired Persons’ Your Choice, Your Voice, Your Attitude rebranding campaign. Ms. Kaufman is a member of the Public Relations Society of America.
Andrea Putman is co-author of The Business Case for Renewable Energy: A Guide for Colleges and Universities, which was published in May 2006 by the National Association of College and University Business Officers. Before joining Cadmus, Ms. Putman owned and operated her own business, Green Innovations, LLC, which provided communications, marketing, and analyses for renewable energy initiatives.
Natasha Craig has more than 12 years’ experience in marketing, communications, program and project management, customer relations, and human resource management. Most recently, she was marketing director at National Trade Productions, a trade show management company, where she oversaw the strategic development and execution of attendee and exhibitor marketing campaigns for the company’s two largest clients. Ms. Craig also managed and executed marketing and communications initiatives at Nextel Communications, a Fortune 200 wireless communications company, where she also managed brand awareness and brand integrity initiatives. In addition, she has held training and sales positions with USA Today and Clinique Laboratories, LLC. Ms. Craig is a member of the national and DC chapters of the American Marketing Association.
“We’re pleased to have these distinguished communications professionals on our team,” said vice president Ed Miller, who heads the Voluntary Programs Group and oversees Cadmus’ ENERGY STAR support work. “They deepen our bench and raise the level of communication services we are able to provide our clients.”
About The Cadmus Group
Founded in 1983, employee-owned Cadmus (www.cadmusgroup.com) helps government, nonprofit, and corporate clients address critical challenges in the environmental and energy sectors. We provide an array of research and analytical services in the United States and abroad, specializing in solving complex problems that demand innovative, multidisciplinary thinking. Among Cadmus’ major practice areas are Drinking Water and Water Quality, Communications and Social Marketing, Energy Services (including energy efficiency and renewable energy), Risk Assessment, Environmental Impact Assessment and Environmentally Sound Design, and Environmental Management.
Our staff of nearly 150 full-time professionals includes scientists; engineers; statisticians; economists; MBAs; marketing, public relations, and communications professionals; attorneys; information technology specialists; and public policy analysts. Many of our senior consultants are nationally recognized experts in their fields and several serve on high-level U.S. government science advisory boards.