Data Center Market Characterization and Evaluation

Thriving economies depend on data. Storing and using that data, however, has a high energy cost. In the United States alone, data centers are responsible for 2 percent of annual electricity consumption, a figure that continues to grow. The good news? Opportunities to save energy in data centers are just as large—and Cadmus can help you better understand, quantify, and capture these savings.

Cadmus has conducted substantial market research and evaluation studies to assess the data-center energy-efficiency market and how data centers consume energy for a variety of federal and utility clients. We specialize in:

  • Energy-efficiency opportunities and program design. For the U.S. Environmental Protection Agency (EPA), Cadmus has helped created a utility guidance document promoting the best practices of data center efficiency programs, a Top Twelve Data Center Energy Efficiency Strategies website that details measures to save energy in the data center, and case studies on energy-efficiency measures deployed by ENERGY STAR®-certified data centers.
  • Small data centers. Recent estimates indicate that more than half of data center energy use is actually located in the small “embedded” data centers (SDCs) located in almost every commercial building. For Pacific Gas and Electric (PG&E) and the New York State Energy Research and Development Authority (NYSERDA), Cadmus has determined efficiency opportunities and scale of the SDC market and recommended program designs to reach this underserved, ubiquitous, and hard-to-reach market.
  • Data center energy use modeling and forecasting. Forecasting energy use in data centers, especially in SDCs, cannot rely on standard utility load forecasting models and requires a very specific knowledge base and expertise. For both Northwest Power and Conservation Council and NYSERDA, Cadmus develops user-friendly models to estimate data center energy use and its growth over time under different efficiency scenarios.
  • Data center program evaluations. For Silicon Valley Power, Energy Trust of Oregon, PSE&G, and others, Cadmus has evaluated commercial energy-efficiency programs with gigawatt-hour-scale data center savings. Through these projects, we have examined the IT, power, and cooling measures for some of the largest data centers in the United States.
  • IT equipment energy savings. Though familiar with data center power and cooling savings, utilities need to better understand the IT equipment efficiency opportunity. Cadmus has authored the U.S. Department of Energy’s Uniform Methods Project guidance on quantifying data center IT equipment savings. In addition, Cadmus has researched, set, and promoted ENERGY STAR specifications for servers, data storage, and uninterruptible power supplies.

Contact us today to learn how Cadmus can help you better understand data center energy efficiency.