Evaluation and Tracking

Innovative, informed media campaigns and brand strategies only tell half the story necessary for truly effective outreach. Our systematic and thorough evaluation and tracking methods give clients what they need to ensure their campaigns are speaking to their audiences—accountability.

Specialized social media analysis reports like the one help the ENERGY STAR® program track how audiences engage with its message.

Specialized social media analysis reports like the one help the ENERGY STAR® program track how audiences engage with its message.

Our ongoing evaluation and monitoring activities track audiences’ engagement with press releases, paid advertisements, social media posts, and more. We fine-tune these analyses to zero in on nuances in messaging, tone, subject matter, and a number of other variables that affect a message’s impact. Over time, the valuable metrics our reports generate help clients save time and money by crafting the most effective communication strategies.

When your campaign strikes a chord with its audience and builds a following, you’ll know. Our detailed tracking reports show where messages are being shared, and with whom. Ongoing monitoring of traffic to, and activity on, our clients’ social media accounts and websites like helps them know their stakeholders are getting value from the information they communicate.

Actionable metrics allow us to work with clients to measure impact and calibrate and perfect the methods we use on a given campaign, ensuring each message achieves its intended goal with maximum effectiveness.