Great marketing is equal parts art and science. Companies invest significant time, energy, and resources in marketing, but without assessing the results, they may never know how well that investment is performing, or how to continuously improve performance.
To assess marketing effectiveness, we draw upon our multidisciplinary capabilities in marketing, market research, and evaluation, using multiple analytical methods. Our approach consists of four primary steps:
|Performance Measurement and Assessment|
Cadmus’ comprehensive marketing effectiveness assessments help our clients seamlessly integrate planning and execution, increase their achievement of program objectives, and improve their marketing return on investment. A holistic marketing effectiveness assessment is essential to ensuring that a program is positioned for success and that our clients are applying their marketing resources where they will have the maximum impact.
We customize our approach based on each client’s unique needs. Whether you are having trouble making the most of digital marketing strategies, need assistance segmenting your audience for a new program, or seek an objective review of marketing materials, Cadmus can help.
A marketing plan is only as strong as the strategy and tactics it employs. In our marketing strategy assessment, we conduct a thorough review of the program history, goals, challenges, and opportunities. We assess your marketing approach against your goals and challenges, and identify opportunities to take quick and decisive action to improve your marketing effectiveness.
Marketing materials are your public face: they define you and are critical to program success. Our marketing materials review process combines objective evaluation with long-standing industry expertise, and we often benchmarking what you offer against other similar programs. We provide an objective review of your marketing materials using a 10-point formula to examine key brand elements and ensure the program you build is recognizably yours.
Performance Measurement and Assessment
Once your program is up and running, you’ll want to be sure it is performing at its best. With relevant data and informed analysis, our marketing performance measurement and assessment shows how your program marketing is actually performing. We leverage available industry, program, and marketing data and insights to construct dashboards, integrated with real-time marketing performance that reveals verifiable successes and areas for improvement.
Cadmus is committed to helping our clients continuously optimize their marketing approaches to better engage targeted audiences. To that end, we use data-based insights to identify, and help you execute, concrete recommendations for improving marketing effectiveness. Our team uses available customer data, combined with various qualitative and quantitative marketing research methods, to optimize creative, messaging, and media approaches.