Reputation drives positive positioning in the marketplace and the ability to be successful. Cadmus supports the reputation and brand positioning of the many high-profile organizations we work with by developing and delivering effective public relations and media services. We immerse ourselves in a client’s business so we can prepare and execute transparent communications that build and protect the client’s relationships with critical stakeholders such as:
Our team of public relations and media veterans has established relationships with journalists and media outlets of all types so that our clients’ stories can be told. The targeted messages about clients’ brands, products, and programs that our team pitches to national, local, trade, and specialized media outlets help raise awareness, influence public perception, and build reputations. For example:
- Our public relations campaigns and media placements for the U.S. Environmental Protection Agency (EPA) helped make the ENERGY STAR logo as recognized among consumers as the Good Housekeeping Seal of Approval.
- We are poised to establish ENERGY STAR as a lifestyle brand that promotes energy-efficient behaviors where people live and work, as well as awareness of ENERGY STAR labeled products, new homes, and other buildings.
For more than a decade, we have worked with EPA to develop integrated national social marketing and public relations campaigns. Ongoing campaigns, along with individual media outreach efforts, reach consumers throughout the year to promote energy-efficient products and practices in a timely and relevant way.